How much are you and your organization known beyond your product, solution or technical expertise? Consider the level of current relationships with customers, prospects, partners, employees, analysts and the media. Build better connections with these stakeholders who are capable of taking you and your business to new levels.
Sales transactions can become a commodity. How much are you and your sales and client-facing parts of the organization known for more than just technical expertise? Do you hear your prospects talking about having personal relationships with your competitors? Building better relationships with prospects and all other stakeholders enables you to take your business to new levels.