Ballast [bal-uhst] : nautical materials carried temporarily or permanently to give desired steadiness or stability
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- Launching a medication-assisted treatment app to help treat substance-use disorder
- How to communicate with your stakeholders in a crisis
- Launching a UK-based medical device in the US to educate and generate leads with surgeons
- Creating a nationwide media relations campaign for a venture and social-impact-funded Age Tech startup
- Building credibility prior to a liquidity event
- Expanding a PE-owned, nationwide women’s healthcare network from strong Fla. roots
- Early cancer detection company prepares for commercialization phase
- An orthobiologics cell therapy company treats degenerative diseases
- Digital health platform for older adults to age in place fuels its growth with paid, earned and social media campaigns
- Neuroscience diagnostics company presents new path to diagnosis and treatment of depression that 1 in 6 people suffer from during their lifetime
- Wisconsin financial services firm chooses Ballast Group to turn its regional story into a national one
- Chicago’s top food influencers cook with professional chefs to celebrate America’s first online grocery delivery company
- Award-winning integrated communications plan amplifies Illinois home care agency’s mission in a very crowded marketplace
- Well-known Chicago foundation solves inner-city coordinated healthcare economics issue to serve as a model for the US
- Mobile bidding tech company expands after news coverage, 5x social media growth to increase nationwide awareness
- First company to commercialize carbon nanotube products builds relationships with national reporters to talk about future technologies
- Billion dollar publicly traded global healthcare services company shortens sales cycle, leads largest competitor and grows share price from $47 to $142/share in eight years
- National online diagnostics company stories in WSJ, NBC in 45 days leads to orders in 32 states, igniting investor and partner relationships
- Hospital medical fitness center drives new membership, retains current members, establishes itself as a regional expert
- Earned media of $200,000 ad-dollar equivalency leads medical simulation company to device manufacturers, financing, and revenues that jumped from $100,000 to $6 million in two years
- Launched food technology company with national editors to gain 2.5 million media impressions in eight weeks and expand a Williams-Sonoma pilot program to all 228 U.S. stores
- Antigen diagnostics startup became known globally overnight
- First of its kind competition celebrates national creative staffing firms 25th anniversary with campaign “The Match that Gives Back,” rewarding $25,000 to best articulated mission of a nonprofit
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DEFINITION OF BALLAST
Recent Blog Posts
- Reinforcing America’s first online grocery delivery company as a brand of choice
- The Importance of Joining a Board
- In honor of the 110th Race to Mackinac, see how the Ballast Group connects many similarities between PR & sailing
- Planning for the fourth quarter of life
- Do valedictorians need a mentor?
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