The many similarities between PR pro’s & sailing skippers

Posted by on Jan 12, 2018 in General, Lessons, PR Methodology, Sailing | 0 comments


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As an integrated communications firm founded by an avid sailor, the Ballast Group team often finds inspiration in the strategy and tactics of planning, executing and measuring initiatives that have unpredictable forces like Mother Nature does. Like sailing, public relations requires the skilled management of many variables at once to take ideas to the next level. Using a balanced approach, we act as a boat’s ballast for clients, keeping their goals and objectives moving in the right direction.

This week the Chicago Boat, RV and Sail Show inspired our team to create a visual showing the connection between our founder’s passion for sailing and her team’s mission to tell clients’ stories to the most important audiences in the channels that matter.

Visit the show at McCormick Place this weekend and take in a seminar with racers of the Chicago Yacht Club Race to Mackinac and see the latest boats, equipment and gear. The same resources we use to connect the dots as a team to win a regatta also continue motivating us to tell stories in the best channels for our clients — integrating paid, earned shared or owned (PESO) media for best results.

For more PR tips and to learn strategies for developing and telling your organization’s story to your most important audiences in the channels that matter, contact @KelleeJohnson or @Ballast_ Group. Also visit

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