News: Feb 8

Entrepreneurs learn the role of public relations in growing business
February 7, 2008, Chicago, Ill. – Entrepreneurs who want to get more exposure by creating a PR campaign are gathering for a highly interactive PR planning workshop at The East Bank Club with the intent of helping their companies build a successful program to grow their businesses.

Led by The Ballast Group, an integrated communications strategies firm based in Chicago, the mini-PR planning system includes a methodology for laying a foundation for PR, developing core messages, identify influencers, preparing a news pipeline, checking against filters, beginning outreach and executing the plan. 

Companies in the professional services, digital interactive media, technology, consumer products and real estate industries are attending so they can better position themselves in the marketplace as thought leaders and as sources for the news media. An emphasis will be made on building these relationships and noting the importance of garnering third party credibility by being included in news stories. 

Moderated by Kevin Gross, President of KMG Enterprises, LLC a nationally recognized expert on entrepreneurial development and quantum business growth, and lead by Kellee Johnson, Principal of The Ballast Group, LLC, this seminar is the first of several planned during 2008 for regional entrepreneurs. For more information, contact 312-751-3959. 

About The Ballast Group, LLC
The Ballast Group, LLC, a national marketing and integrated communication strategies firm, keeps clients tied to best practices to maximize the flow and stability of relationships that influence business growth. The company creates initiatives that help clients analyze business relationships that influence stakeholders and maximize organizational objectives and goals. With a focus on four primary areas, the firm develops partnership strategies; builds accountable and engaged internal teams; deepens current and prospective customer relationships; and creates PR and media opportunities. Visit
About KMG Enterprises, LLC 
KMG Enterprises is an entrepreneurial advisory firm headquartered in Chicago and with clients throughout North America. The firm takes entrepreneurs through the stages of start-up to growth, restructuring and harvest. The founder’s achievements have been highlighted in Entrepreneur Magazine, Workforce Magazine, Success, HR Direct, CLTV, and the Chicago Tribune. The founder speaks nationally on topics such as sales acceleration, performance mapping, and achieving quantum growth.