About Us

About us 

The Ballast Group, a nationally recognized, award-winning PR firm, partners with leaders and their organizations to stand out, shape reputations, position brands above competitors, establish credibility before liquidity events, protect brands during crises and orchestrate high-impact launches, including announcements related to funding, strategic partnerships, acquisitions and clinical trials. 

Our unique approach: the inverted pyramid methodology

Our foundation for success starts with the inverted pyramid methodology. This method focuses on authentically curating third-party storytelling, fostering effective lead generation and ensuring precise messaging to the most important audiences through the channels that matter. We understand that the key to success is not just what you say but where you say it.

Why us?

Reputation mastery: We excel at shaping reputations and ensuring your brand outshines the competition. Through strategic storytelling, we help you define and design the best routes to your ideal audience to captivate them. 

Rising above the competition: Standing out is crucial in a competitive market. Our team is dedicated to helping you gain a competitive edge by highlighting your unique strengths, values and capabilities.

Crisis management: We protect your brand’s reputation during challenging times and guide you back to calmer waters. 

Building credibility: Trust is the cornerstone of any successful business relationship. We work tirelessly to build and maintain your credibility – especially before a liquidity and crucial event. This ensures that your audience sees you as a reliable and trustworthy authority in your industry.

Launching new solutions and announcing big events: Whether you are introducing groundbreaking products, announcing funding rounds, completing a significant trial or making strategic acquisitions, we have the expertise to create compelling narratives that captivate your audience and drive results.

Personalized approach with a nationwide reach

While we operate nationwide, our approach is always personal. Your business objectives drive our PR objectives. No two brands are the same. Our solutions are as unique as your story.

Let’s shape your future 

Ready to stand out, build credibility and lead in your industry? Let’s shape your future together. Contact Kellee at kjohnson@ballastgroup.com