Crisis management: protecting your brand in uncertain times
Protecting your brand during a crisis can make or break long-term success. When Zoom faced its own crisis with security and privacy backlash during the rapid surge in users at the start of the world’s crisis – the COVID-19 pandemic – the company responded by pausing feature updates, enhancing encryption and conducting a 90-day security overhaul. This swift, decisive action restored user trust and demonstrated the power of a proactive crisis plan. Zoom currently holds more than 57% of the web conferencing market and without crisis management, the platform’s dominance in the...
Read MoreNavigating the PR challenges of raising funds: a startup founder’s guide
Raising funds represents constant and critical layers in a founder’s early stage journey. This dynamic path can be often fraught with delays and challenges. Navigating the influencers in this circuitous landscape requires a thoughtful approach to growth through public relations which is essential for building credibility to engage potential and follow-on investors. The journey begins by crafting a compelling narrative that clearly communicates your vision and impact for the capital being raised. This part becomes the foundation for your investor deck, private placement memorandum (PPM),...
Read MoreTips for making your early-stage company stand out to investors
Securing the trust and credibility of investors during your capital raise requires a product or service that solves big problems and a team with a track record to grow and scale the business. Smart investment starts with seed money or a series raise as relationships fuel awareness with venture capital (VC) firms. Eventually with growth and scale, the possibility of an exit or private equity (PE) investment becomes real. Beyond the skills to raise money in vibrant or tumultuous times, founders need a compelling narrative. Because investors prioritize leadership, highlight your team as...
Read MoreA guide for your early-stage company to build brand awareness
Building brand traction in a competitive market often determines an early-stage company’s journey. Investors, customers and industry leaders notice brands that cut through the noise. To stand out, follow these strategies for elevating your company’s message. Maximize media coverage: earned visibility in reputable publications accelerates brand recognition, adds instant credibility and forms connections with journalists and industry influencers in your space. Highlighting your unique value in a well-placed article showcases fresh thinking and the gaps that you fill. Leverage...
Read MoreThe power of storytelling: is your early-stage company’s narrative compelling enough for hypergrowth?
In today’s crowded marketplace, success requires more than a great product or service. Early-stage companies need a compelling message structure that shows the problems they are solving and deeply resonates with target audiences – customers, investors, partners – and reaches them a variety of media (paid, earned, shared, owned). A well-crafted brand journey drives business growth by ensuring your story cuts through the noise. For example, one of our multi-year partnerships helped fuel a Chicago healthcare service company’s growth from $48 to $149 a share by strategically amplifying its...
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