Fire a prospect before hiring a client
Fire a prospect before hiring a client Recently I had an experience where I chose to pass on a prospect to avoid a nightmare client. This experience made me stop and think hard before going with my gut. Some would say that I passed up potential business. When a relationship is right, you sense it from the get go. The perspectives and education of both parties in their respective fields is clearly understood on both ends. The same goals are understood and shared; there is mutual respect, curiosity and the perspective education by both parties in their respective fields is clearly understood...
Read MoreVisiting Vietnam
“Traveling the country, delicacies always near” – eating our way from Ho Chi Minh City to Hanoi – a New Year’s adventure http://www.chicagotribune.com/travel/ct-trav-0325-food-vietnam-20120324,0,6406379.story
Read MoreStaying healthy on the road – http://www.robbreportcollection.com/Lasting-Impressions-0412
“Tracking Down Great Garden Fare” – my secret weapon for staying healthy on the road, at the office and when life gets challenging. http://www.robbreportcollection.com/Lasting-Impressions-0412
Read MoreRaving PR Fan on Groupon CEO’s 60 Minutes Interview
When I worked for a Fortune 500 company’s corporate communications department one of the few calls we wanted to take was from a CBS producer of 60 Minutes, the expose television news magazine. A call like that would make most CEOs cringe. It kept corporate communicators up at night for weeks preparing for the best interview possible. I’m not sure if Andrew Mason, the 30-something CEO of three-year old Groupon, cringed when he got the call, but his interview underscores the importance of media training. He may be cringing now. The company went public last fall with an $18 billion...
Read MoreMy two cents on Cuban’s sense of PR firms for start-ups
After six years in Corporate America, eight years with medical and technology start-ups, and another six as founder of a boutique medical/technology PR firm, I know with confidence how much PR counsel puts start-ups on the map. With the economy in flux, layoffs and the reality of today’s business climate, I predict more and more entrepreneurs will be born. Dallas Mavericks owner, Mark Cuban, is not exactly a fan of the mix of ‘PR Flacks’ and start-ups who hire their firms, as he notes in http://www.entrepreneur.com/article/222524. I’ve worked with start-up CEOs in their...
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