Establishing Team Accountability
Case Study: Establishes Team Accountability SITUATION A leading national marketing consulting firm wanted a way to build empathy, generosity and transparency with its 10-person senior leadership team. The team was geographically located throughout the country and used a team-selling approach with clients. Therefore, success was dependent on team trust and accountability. COMPLICATION Senior team meetings were trite and essentially a reporting venue. Consistent trust, accountability and generosity were needed to bring the team closer and toward a shared vision. The CEO wanted to...
Read MoreIdentifying Strategic Partnerships
Case Study: Identifies Strategic Partnerships SITUATION Despite human and capital resources applied to co-branding, promotions, distribution, licensing and other external partnership opportunities, many companies still do not apply an objective methodology and analysis to finding the right partners to grow the business. An SVP of consumer products and a VP of marketing for a consumer packaged goods (CPG) company identified the need for building relationships for long-term growth and for finding the right partner for a new branding campaign. We took them through building and utilizing...
Read MoreBuilding an Executive Community for Business Development
Case Study: Builds an Executive Community for Business Development SITUATION There are some issues that will always have the attention of company stakeholders, including the health of Americans. With experts predicting the average Fortune 500 Company spending as much in healthcare dollars for its people as it earns in pretax profits, this issue is now driving executives at all levels to join forces for solutions. COMPLICATION From ordinary conferences or meetings, little action is taken. No prework is used to qualify attendees as potential partners. Receptivity to...
Read MoreFacilitating a Digital Global Marketing Forum
Case Study: Facilitates a Digital Global Marketing Forum SITUATION One of the world’s premier hotel companies with 735 hotels and resorts in 44 countries employs hundreds of marketing professionals. There was no formal way to connect this team and no systematic way to share ideas. Geography, technology and leadership styles contributed to silos, performance gaps and missed opportunities. COMPLICATION Marketing teams typically connect others to a vision, to best practices and to shared goals. This global team operated as individual groups attempting to connect to...
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