Eight ways PR is like sailing (2 of 3)
Eight ways PR is like sailing Part two of a three-part blog series published in PRBreakfast Club PR Pro’s: would you add anything? Sailors: what do you think? Other professions: how can you relate to these metaphors? 4) PR and sailing represent teamwork at its finest. Most boats over 15’ are best operated, but not required, with a team. Each person, when racing, has his or her role. If you are fortunate the team understands the bigger picture and moves toward the common goals of safety, fun and crossing the finish line first. The PR project or campaign can’t be done alone either....
Read MoreEight ways PR is like Sailing (a 3-part series)
Eight ways PR is like sailing Part one of a three-part blog series published in PRBreakfast Club PR Pro’s: would you add anything? Sailors: what do you think? Other professions: how can you relate to these metaphors? 1) PR people, like skippers, tend to have a ‘Mother Nature’ resiliency. A PR person’s day can be planned with great predictability but each hour, let alone each day, can bring twists, turns and interview requests that become opportunities not to be missed. Whatever Mother Nature may throw your way during a 2-3 hour sail, be prepared. We have not figured out how to...
Read MoreWelcome Raving PR Fans
PR students, interns, practitioners, and (ahem…) flacks like me, plan to gain and share something in this blog. Whether you are aligned with an agency, have your own business, work on the corporate, government, nonprofit or other sides, we want to hear from you. I suppose I have earned a right to share experiences from my time on the front lines. Now as an entrepreneur and adjunct professor, I am jazzed to learn from the newcomers in our field and the self-starters of social media technology. When I landed in PR, intranets were the hottest thing. And the Internet was Al Gore’s dream. I...
Read MoreEstablishing Team Accountability
Case Study: Establishes Team Accountability SITUATION A leading national marketing consulting firm wanted a way to build empathy, generosity and transparency with its 10-person senior leadership team. The team was geographically located throughout the country and used a team-selling approach with clients. Therefore, success was dependent on team trust and accountability. COMPLICATION Senior team meetings were trite and essentially a reporting venue. Consistent trust, accountability and generosity were needed to bring the team closer and toward a shared vision. The CEO wanted to...
Read MoreIdentifying Strategic Partnerships
Case Study: Identifies Strategic Partnerships SITUATION Despite human and capital resources applied to co-branding, promotions, distribution, licensing and other external partnership opportunities, many companies still do not apply an objective methodology and analysis to finding the right partners to grow the business. An SVP of consumer products and a VP of marketing for a consumer packaged goods (CPG) company identified the need for building relationships for long-term growth and for finding the right partner for a new branding campaign. We took them through building and utilizing...
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