Posts by Rebecca

How Entrepreneurship Fuels Job Growth

Posted by on May 16, 2017 in Entrepreneur Thoughts, General, Lessons | 0 comments

“Stay Hungry, Stay Foolish.” For those of you who know The Ballast Group or our founder, Kellee Johnson, it is likely that you have seen or heard these words — especially around college graduation time. This quote, from Steve Jobs’s 2005 Stanford University commencement address, is the inspiration behind Kellee Johnson’s entrepreneurial spirit and the force behind her drive to continue finding best storytelling practices for The Ballast Group everyday. In 2005, Kellee founded The Ballast Group after working for Tropicana, Abbott Labs and several medical technology start-up companies....

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12 Leads in 12 Minutes: Now What? Never Assume Your Client Defines PR the Same Way You Do

Posted by on May 9, 2017 in Client Talk, General, Lessons, PR Methodology | 0 comments

Every public relations professional and many CEOs know the power of earned media. A lead in a major metropolitan newspaper or an interview on a network station that gets syndicated — this type of exposure can lead to millions of impressions that increase a business’s revenue and reputation. While PR contributes to sales goals, sometimes different levels of leaders can misinterpret the role and responsibility of the PR function. Typically business leaders dictate the strategy for building the internal structure necessary for managing an influx in prospects and leads due to great PR...

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Built to Last: Why Honesty and Transparency Matter between Public Relations Professionals and Journalists

Posted by on May 2, 2017 in General, Lessons, PR Methodology | 0 comments

Behind every great story is a journalist. And behind every great journalist is a public relations professional offering ideas and sources for those stories. With increasing access to stories breaking around the globe, journalists no longer have time to develop a story the way they used to. When a PR professional does his or her job well, journalists are brought good stories to consider. Once these stories are told, PR professionals and journalists are launched into relationships built on mutual trust. According to The Ballast Group founder, Kellee Johnson, these symbiotic relationships are...

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