Posted by Kellee Johnson on Oct 25, 2011 in General | 0 comments
Case Study: Facilitates a Digital Global Marketing Forum SITUATION One of the world’s premier hotel companies with 735 hotels and resorts in 44 countries employs hundreds of marketing professionals. There was no formal way to connect this team and no systematic way to share ideas. Geography, technology and leadership styles contributed to silos, performance gaps and missed opportunities. COMPLICATION Marketing teams typically connect others to a vision, to best practices and to shared goals. This global team operated as...
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