Raving PR Fan on Groupon CEO’s 60 Minutes Interview
When I worked for a Fortune 500 company’s corporate communications department one of the few calls we wanted to take was from a CBS producer of 60 Minutes, the expose television news magazine. A call like that would make most CEOs cringe. It kept corporate communicators up at night for weeks preparing for the best interview possible. I’m not sure if Andrew Mason, the 30-something CEO of three-year old Groupon, cringed when he got the call, but his interview underscores the importance of media training. He may be cringing now. The company went public last fall with an $18 billion...
Read MoreLessons learned in PR
My first quarter teaching is coming to a close this week at DePaul. I decided to ask on the final exam what was the most important thing the 38 students learned from our “Principles of PR” class. I imagined an incentive was needed to get the answers. So I offered an extra credit point. Twice a week for 12 weeks I’d seen them for 90 minutes. If I did not ask now, and they walked out of this room for the final time, I wouldn’t know the answers. Had I conveyed the most important concepts? Did those concepts ‘stick’? This course was now a part of their...
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