Strategies vs. Tactics: Why and How to Run a Successful PR Campaign
A successful PR campaign goes beyond pitching your story and getting media coverage. There are various elements that take place before and after your campaign. All of these separate components help maximize the chance for success and the amplification process once a story is published. Mastercard’s CMO, Raja Rajamannar, claims that the success to keeping a campaign fresh is through storytelling. He explains, “Gone are the days where you talk to consumers. We have to be effective storytellers. But today, storytelling is not adequate. You have to have story-making, which means the...
Read MoreThe Inverted Pyramid Methodology: Storytelling, Thought Leadership & Getting Noticed
Today, organizations want to stand out in the marketplace and drive people toward their businesses. Understanding the “why” is the first step in storytelling that differentiates an organization from others. The Ballast Group’s storytelling methodology first answers the “why” your stakeholders care. This approach challenges you and other thought leaders to delve into the fundamentals of how your organization relates to others and the marketplace in which it operates. At the top of most pyramids is where many leaders and companies like to initially place themselves. Instead of focusing on you...
Read MoreKeep the conversation going
In celebration of Treacy Marketing Group’s 25th anniversary, I wrote this blog post on great story telling strategies that stand the test of time. It’s a new way of life for public relations practitioners, and it is fast-paced. One-way communication was then; two-way, 24/7 dialogue is now. Today, conversation is happening between stakeholders, not at them. What haven’t changed are the most crucial components of any public relations initiative: planning, building a narrative, and telling a compelling story. Five traditional values of great public relations stand the test of time: Know...
Read MoreCustomer-centric PR: letting others tell your story
If you are not using third party, customer-centric PR, there is a high likelihood that your brand’s full potential is not being reached. Whether you run a PR agency, a nonprofit, a small-mid-size business, a 10-person marketing department, or a larger corporation, the size of your brand potential might just depend on the PR philosophy that you apply. How many third parties do you foster to help shape your brand or – big ghast – to collectively become your largest public voice? We call this philosophy customer-centric, or third party PR. Brand advocates can be at work on...
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