In honor of the 110th Race to Mackinac, see how the Ballast Group connects many similarities between PR & sailing
As an integrated communications firm founded by an avid sailor, the Ballast Group team often finds inspiration in the strategy and tactics of planning, executing and measuring initiatives that have unpredictable forces like Mother Nature does. Like sailing, public relations requires the skilled management of many variables at once to take ideas to the next level. Using a balanced approach, we act as a boat’s ballast for clients, keeping their goals and objectives moving in the right direction. On July 20-21 sailors from across the world will set sail in the 110th Chicago Yacht Club...
Read MoreIs your team moving in the right direction? Understanding the similarities between sailing and PR & the meaning behind “ballast”
As another Chicago summer sets the tone for humid heat and warm winds, public relations firms and sailing teams prepare for a busy season. America’s Cup fanatics are watching the 35th Cup this week from Bermuda as Lake Michigan sailors get ready for Chicago Yacht Club’s 109th Race to Mackinac, taking off July 15 east of Navy Pier. Similarly, PR professionals are gearing up for a season of outdoor events, new seasonal products and holidays that celebrate the excitement of summer fun. Though it may seem strange to liken business to sailing, when you break it down, and look at how each team...
Read MoreEight ways PR is like sailing (3 of 3)
Eight ways PR is like sailing Part three of a three-part blog series published as seen in PRBreakfast Club PR Pro’s: would you add anything? Sailors: what do you think? Other professions: how can you relate to these metaphors? 7) To tell a great story, as with sailing, you must always connect the dots. On the water, the sails are connected to the mast which is connected to the hull that is connected to the tiller and to the hand that steers the boat. That hand is connected to the eyes that are always watching the compass that is connected to the “Windex” at the top of the mast...
Read MoreEight ways PR is like sailing (2 of 3)
Eight ways PR is like sailing Part two of a three-part blog series published in PRBreakfast Club PR Pro’s: would you add anything? Sailors: what do you think? Other professions: how can you relate to these metaphors? 4) PR and sailing represent teamwork at its finest. Most boats over 15’ are best operated, but not required, with a team. Each person, when racing, has his or her role. If you are fortunate the team understands the bigger picture and moves toward the common goals of safety, fun and crossing the finish line first. The PR project or campaign can’t be done alone either....
Read MoreEight ways PR is like Sailing (a 3-part series)
Eight ways PR is like sailing Part one of a three-part blog series published in PRBreakfast Club PR Pro’s: would you add anything? Sailors: what do you think? Other professions: how can you relate to these metaphors? 1) PR people, like skippers, tend to have a ‘Mother Nature’ resiliency. A PR person’s day can be planned with great predictability but each hour, let alone each day, can bring twists, turns and interview requests that become opportunities not to be missed. Whatever Mother Nature may throw your way during a 2-3 hour sail, be prepared. We have not figured out how to...
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