Charting a successful course for your early-stage company

In the thrilling journey of early-stage companies, growth flourishes in pivotal areas while brand awareness fuels the momentum. Beyond a strong team, three factors steer these companies and their founders through turbulent times and triumphant courses:

1. Commercialization after IP protection: starting from an idea, you developed a product or service that is unique and took the necessary steps with an attorney to protect your intellectual property, including trademarks and patents. The natural next step includes preparing for investor relations and market entry armed with these assets and competitive differentiators. With a compelling narrative around your innovation and third-party voices lending their integrity, the way targeted audiences understand why your solution matters sharpens. 
2. Building credibility months before a liquidity event: another common aspect of an early-stage company’s growth strategy is looking well ahead driven by business objectives. The navigation necessary to seek a merger or acquisition can start with how others talk about the company. Different types of PR campaigns fine-tune your sails to the course and keep the ship in peak condition to impact investors, investment bankers and strategic partners. Reaching financial journalists and industry analysts who cite your story through growth data and customer experiences is crucial, enabling a cascade of belief in your mission and why they should get involved.
3. Instilling a mission for protecting the brand: managing the inevitable challenges to your brand’s promise includes a well-planned crisis communications plan. Guidance from internal and external legal counsel ensures that choppy seas and winds from fierce competition weather the storms. When facing real or perceived reputational damage, an experienced crew guides you in directions that can restore balance and realign teams to maintain or regain trust. 

From angel investors, to additional investors from a series of raises, venture capital and private equity firm partners, each understands that at every stage in the journey ,increased valuation is essential for success. We help plot your courses to dominate the race toward self sustainability or exit.

Let’s chart the journey that guards your brand, leverages each market launch and focuses on growth.